The cannabis industry is experiencing rapid growth, with the global market estimated to be worth over US$66.3 billion by the year 2025. Women are taking advantage of this growth and making an impact as entrepreneurs, investors, and employees. This shift is leading to much-needed changes in the traditionally male-dominated marijuana industry.
Women are leaders in both medical and recreational cannabis markets; they are credited with transforming cannabis culture and expanding its reach. We have seen female founders and executives break down barriers to show how impactful women can be in the industry. Some major players that stand out include Eaze Founder and CEO, Amanda Jones, Emily Paxhia of Poseidon Asset Management, Wanda James of Simply Pure, and Cheryl Shuman of the Beverly Hills Cannabis Club. In addition to making a pivotal impact on the cannabis industry, women in the space are also fueling the growth of cannabis as a business. Women make up nearly one-third of cannabis entrepreneurs, and this trend is only growing. They are proving to be invaluable in guiding the industry forward with innovative business strategies and ideas.
Women are also taking advantage of the many investment opportunities in the market. The number of female investors in cannabis is on the rise, with women-run funds becoming increasingly common. Women-run angel investing platforms such as Jane VC and Merida Capital Partners are providing the capital and advice needed to fuel the growth of new and existing cannabis businesses. The influx of female business owners in the cannabis market is also sparking change in the overall culture of the industry. Women are pushing for greater equity and inclusion in the workspace and making sure that other female entrepreneurs and professionals know their worth.
As more women achieve success, they are advocating for increased rights and influence among their peers. The cannabis industry has come a long way, but there is still a need for greater workplace equality. Through their leadership and innovation, women are helping to level the playing field and create a more inclusive business environment within the cannabis space. By advocating for and investing in women, the cannabis industry is ultimately benefiting from the incredible talent and expertise these women bring.