
APP Fraud & P2P Scams: Managing Risk and Responsibility in Real-Time Payments

As real-time payments through platforms like Zelle, Venmo, and Cash App become the norm, financial institutions face a growing wave of Authorized Push Payment (APP) fraud — where consumers are tricked into sending money themselves. Unlike traditional unauthorized transactions, APP fraud blurs the lines of liability, leaving institutions and regulators to grapple with who is responsible when fraud feels voluntary.
Live event: Wednesday, July 9, 2025
1:00-2:00 pm ET / 10:00-11:00 am PT

Event Description
As real-time payments through platforms like Zelle, Venmo, and Cash App become the norm, financial institutions face a growing wave of Authorized Push Payment (APP) fraud — where consumers are tricked into sending money themselves. Unlike traditional unauthorized transactions, APP fraud blurs the lines of liability, leaving institutions and regulators to grapple with who is responsible when fraud feels voluntary.
This webinar will unpack the mechanics of APP fraud and explore how peer-to-peer (P2P) scams are evolving across social, email, and mobile channels. We’ll review recent regulatory guidance, including CFPB expectations under Regulation E, and provide actionable strategies for prevention, customer education, and dispute handling.
Key Takeaways:
Understand how APP fraud differs from unauthorized transactions — and why it’s harder to reverse.
Explore the most common P2P scam typologies, from impersonation and romance scams to refund fraud.
Learn what Regulation E requires when a consumer is deceived into initiating a transfer.
Review recent CFPB interpretations and how they’re shifting expectations around liability and reimbursement.
Discover practical ways to strengthen authentication, customer education, and fraud monitoring without disrupting the user experience.
Are you interested in more than one of our webinars? Consider a membership to maximize your benefits and education with the ACB. For one flat price, you get year-long access to our full content library AND our Fundamental + Advanced Cannabis Banking Professional Professional Certifications!
Meet the Instructor
Erin O’Donnell, CMM DES
Co-Founder Association for Cannabis Banking
Erin@theacba.org
Erin O'Donnell, Founding Partner of the American Cannabis Bankers Association, Co-Founder of BankersHub and Bankerstuff oversees product innovation and education. She has over 30 years of experience in strategic event management, specializing in technology and online delivery of content. Erin is also co-author of the FIRST definitive reference textbook from Wiley Books, Cannabis Banking: Legal Frameworks and Solutions for Cultivating Compliance