What does the future of cannabis look like? Erika Hartwick Brown, co-founder of Carver Family Farm—the first integrated microbusiness in Albuquerque—shares how their living-soil cultivation, closed-loop production, and commitment to craft quality are redefining what it means to be a cannabis brand. Erika will explore how microbusinesses can lead with transparency, build strong consumer trust, and create scalable models without losing authenticity. From genetic diversity to regenerative practices and in-house retail, this session offers a glimpse into a future where cannabis is not just a product, but a movement.

Erika Hartwick Brown, Chief Operations Relations Officer - Carver Family Farm (NM)

Michael Beird, Co-Founder and Author - Association for Cannabis Banking